The tech tide is on the rise and it is no wonder that the world is rapidly getting accustomed to it. The accelerated growth of digital marketing strategies and its influence over e-commerce shopping would serve as the perfect example.
Earlier, a decade ago, UAE was a country which showed very little interest in online activities. Companies had to face this bitter fact and carried out face to face interaction methods. The scenario has much improved now making UAE one of the countries which are highly active in online activity owing to the factor that everything has been digitalized now.
UAE has undergone a digital revolution in a very short span of time. With the presence of connected devices and effective digital marketing strategies, sales seem to have shot up high in UAE. This has become possible with the presence of Amazon and Noon.com using personalized marketing strategies where consumers are targeted and delivered ads which suits their interests. Stats say that the sales were US$5 billion in the year 2015 and it would be somewhere around $17.8bn by 2020 which is a 45.6% increase in sales.
Smartphones have played a key role in helping businesses grow. Staying connected with customers is quite important for businesses to establish their presence. UAE has a 78% smartphone penetration with the majority of people belonging to the younger age group who are the more active users of social media. This turns out to be a boon for the marketers using every opportunity to drive a sale.
Social media marketing when driven with the perfect plan, has the potential to do some serious engagement. Half of the social media users engage in online promotions to buy & check product reviews etc. Understanding the impact of digital marketing, companies dwell deeper into customer behavior to deliver personalized experiences.
A lot of businesses are still unaware of the importance and benefits digital marketing could bring to their business growth. UAE is one country which is fully aware of how digitalization could enhance business and make lives hustle free. The stage is all set for sustained growth in the year 2018 with digital marketing playing the lead role!