Have you found yourself caught up in the storm striving too hard to grow your online presence? Well, there’s more to this than meets the eye! The competition has become too much and businesses are on the hunt for a miraculous way which could shoot up their business. Cutting to the chase, there are no shortcuts when it comes to growing business online but doing it the smarter way can make you achieve your goals in a shorter time span!
Advertising is one of the most popular ways to reach and engage with your audience. But sometimes even the hardest effort doesn’t bear fruit which is why you have to be clever enough to identify the trend and follow it! Now, how would you be able to identify the trend while there are millions of advertising platforms making steady progress around the world? Identifying is the biggest step and we have done it for you! Here are 5 social media trends with which you can achieve the long-expected change you’ve been waiting to make!
1. Social Listening – Hear What the Audiences Have To Say
Social Listening is nothing but the process of being more human and listening to what the public thinks about your business and your products. Don’t be negligent towards public opinion and sentiments because they are the key that makes your business function. Social listening helps your brand get the deserved awareness only when you make efforts on evaluating and responding to the public. Stats say if a customer doesn’t get a proper response within an hour, he is less likely to buy one of your products again. On the contrary, if you manage to give satisfactory responses, you gain more loyal brand advocates and a huge follower base. So, bring in all those techs needed so you can listen to what people have to say about your brand & products.
2. Video Engagement – Probably the Future of Marketing
Videos (live streaming/recorded) seems to have become the better social media tactic for gaining attention and growing business. Businesses now focus on publishing videos every month as an effort to grow their sales. If you are still a bit hesitant, maybe looking into the below stats might change your mind.
Every 60 seconds, over 250+ hours of videos are uploaded to YouTube
Live videos are watched longer and receive more comments and likes than the recorded ones.
90+million internet users watch videos online every day.
YouTube users watch 1billion hours of videos per 24 hours.
Aren’t the above stats compelling enough to give it a try? Just figure out the platform which would suit your comforts and needs.
3. Facebook – The Constant for All Businesses
Facebook is more than a decade old and the platform which has the highest number of active users. The figures are 2 billion-plus active users as of December 2017. 700+ million users like something every day on Facebook. More than 7 billion videos are viewed each day. Why couldn’t that be your creative ad or an interactive video?
4. Messaging Platforms Could Do the Magic:-
Facebook is not the only option that has potential to accomplish goals! Messaging platforms like WhatsApp & WeChat are pretty good tools to reach your audience directly. A recent research by Facebook states that social media users in the US prefer messaging channels over any other mediums. Messaging platforms help you reach your audience through the channel they prefer. Isn’t that wonderful? Messaging platforms can help you achieve the connection and engagement you need for your business.
5. Instagram – The Upcoming Effective Tool
Instagram, a competitor of Snapchat has managed to gain 800 million active users and is known as an ideal platform for upcoming businesses. Instagram is a hassle-free tool to use and the fact that it has more users than Twitter, Snapchat & Pinterest rings the bells of positive potential reach. Loaded with features such as stories, hashtags, polls and more Instagram plays a humongous role in helping businesses to grow.
Several businesses have understood the heights social media can induce to their business. The trends are big & effective and spreading positive influence on every business and its growing every second you read this blog! Pick out your platform and start working on it or maybe we could help you figure out what could work out for you!